Privacy Policy
Last update: August 7th, 2025
Quick Summary
Marco connects you with trusted moving and home service providers across the United States and internationally. We collect information necessary to provide these services, match you with qualified providers, and improve your experience. We never sell your personal information to third parties. You have comprehensive rights regarding your data, including the ability to access, correct, delete, or transfer it. This policy explains these rights in detail and how we protect your information.
1. Introduction
SUPERFORWARD, Inc. ("Marco," "we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and safeguard your information when you use our website (www.hellomarco.com), mobile applications, and other related services (collectively, the "Services"). By using our Services, you agree to the terms of this Policy. If you do not agree, please do not use our Services.
For users accessing our Services from outside the United States, we process your personal data based on legitimate interests for service provision and security, contract performance for fulfilling service requests, legal compliance, or your explicit consent where required.
The Services are not intended for use by anyone under the age of 18. We never knowingly request or collect personal information from anyone under 18. If we learn we have collected such data, we will promptly delete it.
2. Information We Collect
We collect information to provide and improve our Services, and to fulfill our legal and business obligations.
A. Information You Provide Directly
When you interact with our Services, create an account, or request a service, we collect information you voluntarily provide. This includes:
- Contact & Account Details: Your name, email, phone number, and physical address for account creation and service delivery.
- Move-Related Details: Information about your moving or home service needs, including origin and destination addresses, inventory lists, and service dates.
- Communication & Support: Your communication preferences, customer support inquiries, feedback, and reviews.
- Payment Information: Payment details, which are processed securely by our third-party partners (e.g., Stripe). We do not store complete payment card details on our servers.
- Service Provider Information: For service partners, we collect verification information such as professional licenses, insurance details, and background check results.
B. Information Collected Automatically
When you use our Services, we automatically collect certain technical and usage information:
- Device & Usage Information: Details about your device and browser, such as IP address, operating system, and device identifiers. We also track usage patterns, including pages visited and time spent.
- Geolocation Data: With your explicit permission, we collect precise geolocation information to provide location-based services and enable real-time tracking of service delivery.
- Tracking Technologies: We use cookies, pixel tags, web beacons, and similar technologies to collect this information, remember your preferences, and analyze site performance.
C. Information from Third Parties
We may receive personal information from third-party sources to enhance our Services and verify information accuracy. This includes:
- Service Providers & Contractors: Data from partners who help us provide our Services, such as identity verification and background check platforms.
- Marketing & Analytics Partners: Information from companies that help us understand user behavior and measure campaign effectiveness.
- Supported Platforms: Information from third-party services like Google or Facebook if you choose to link your Marco account with them.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Primary Service Functions: To operate, maintain, and improve our platform; process service requests; match you with qualified providers; and facilitate communication between you and service providers.
- Communication and Marketing: To send service-related updates, confirmations, and important notifications. With your consent, we may also send marketing communications and special offers.
- Analytics and Improvement: To analyze platform performance, understand user behavior, and develop new features to enhance your experience.
- Security and Legal Compliance: To detect and prevent fraud, enforce our Terms of Service, protect the safety of our platform, and comply with all applicable laws.
Automated Processing and Decision Making
We use automated systems for essential business functions like matching you with service providers and calculating service pricing. These processes consider factors such as your location, service requirements, and provider availability to ensure an efficient and fair experience. These automated processes do not make decisions that significantly affect your legal rights and are based on objective, service-related criteria.
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We share personal information only when necessary to provide our Services or fulfill our legal obligations.
- Service Providers and Contractors: We share necessary information (e.g., name, contact details, move details) with the service providers you hire to fulfill your requests.
- Technology and Infrastructure Partners: We share data with third-party partners who provide cloud hosting, secure infrastructure, payment processing, and analytics services to run our business.
- Aggregated and De-identified Data: We may share aggregated, anonymized, or de-identified information that cannot be used to identify you personally.
- Legal Requirements and Safety: We may disclose your information when required by law, such as in response to court orders, or when we believe it is necessary to protect the rights, property, or safety of Marco or our users.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction.
- Consent-Based Sharing: With your explicit consent, we may share your information with additional third parties for purposes not covered in this Policy.
5. Your Privacy Rights and Choices
Depending on your location, you have certain rights regarding your personal information. You can exercise these rights by contacting us at team@hellomarco.com.
- Right to Access & Portability: You can request access to the personal information we hold about you and, where technically feasible, request that we transfer it to another entity.
- Right to Correction: You can request that we correct any inaccurate or incomplete personal information in your account or profile.
- Right to Deletion: You can request the deletion of your personal information, subject to certain legal exceptions (e.g., ongoing legal obligations).
- Right to Opt-Out of Marketing: You can opt out of marketing communications at any time via the unsubscribe link in our emails or by contacting us.
- Right to Opt-Out of Sale/Sharing: As a California resident, you have the right to opt out of the "sharing" of your personal information for cross-context behavioral advertising, even though we do not engage in "selling" your data.
Notice for US State Residents
Residents of California, Virginia, Colorado, Connecticut, Utah, Iowa, Indiana, Tennessee, Montana, Florida, Texas, Oregon, Delaware, New Jersey, and New Hampshire have specific rights under their respective state laws. These rights generally include the ability to access, correct, delete, and port data, as well as to opt out of sales and targeted advertising. We honor these rights for all our users. If we deny your request, most state laws provide you with the right to appeal our decision.
6. Data Security and Protection
We are committed to protecting your personal data and employ robust security measures.
- Technical Safeguards: We use industry-standard security measures including encryption, secure hosting, access controls, and regular security audits to protect your data from unauthorized access.
- Organizational Safeguards: We maintain strict policies and procedures, including mandatory privacy and security training for all employees, and grant data access on a need-to-know basis.
- Your Role in Security: You are responsible for protecting your account. Use a strong, unique password and enable two-factor authentication when available. Report any suspicious activity immediately to team@hellomarco.com.
- Data Breach Response: In the event of a data breach, we have procedures to contain the incident, assess its scope, and notify affected users and regulatory authorities promptly.
7. Data Retention and Deletion
We retain your personal data only as long as necessary to provide our Services, comply with legal obligations, and fulfill legitimate business purposes. Our retention periods are based on the principle of data minimization.
- Retention Principles: Different data categories have different retention periods. Account information is generally retained for the duration of your relationship with us, while transaction records are kept for a longer period to comply with financial regulations.
- Legal and Business Exceptions: We may retain certain information longer when required by law or for reasons such as resolving disputes, preventing fraud, or during a legal investigation.
- Deletion Procedures: When you request account deletion or when a retention period expires, we follow secure procedures to permanently remove your information from our active systems.
8. Children's Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, please contact us at team@hellomarco.com, and we will promptly delete it.
9. International Transfers
If you are accessing our Services from outside the United States, your information may be transferred to and processed in the U.S., where data protection laws may differ from those in your home country. By using our Services, you consent to this transfer. We take appropriate safeguards to ensure your data receives adequate protection.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. We will notify you of material changes via email or with a prominent notice on our website. Your continued use of the Services after we make changes is deemed to be acceptance of those changes.
11. Contact Us
For questions, concerns, or to exercise your privacy rights, please email us at team@hellomarco.com or contact us by mail at:
SUPERFORWARD, Inc. 1111B S Governors Ave STE 34923 Dover, DE 19904.